Tara Malek
Year
2022
Technologies Employed
- IP Address Geo Targeting
- A/B Voter Targeted Messaging
- Pre-Roll and OTT Video
Deliverables
- Television
- Radio Spot
- Billboard
- Newsprint Ads
- Yard Signs
Tara Malek came to Range for help during the final phase of her campaign.
Tara and her campaign team needed a big final push for the primary election. Range quickly utilized existing campaign assets and created new elements to produce a 30 second video spot as well as a series of online ads, placing the media into her target voters’ homes with IP and Geo targeting, resulting in 2,800,000 video and online ad impressions.
Impactful Video
Range was hired to produce and place media for a 30 second television spot for the Republican primary campaign. The television spot was created from scripting to produced and airing live on major stations, digital networks and OTT within one week of time.
What We Delivered
21,576
Households IP Targeted
92,905
30 Second Spots Aired
2,767,220
Impressions Served