Ron Jacobson


Technologies Employed
  • Campaign Brand Strategy
  • Database Driven Mailers
  • Digital Billboards
  • Social Media
  • Newsprint
  • Website
  • Campaign Brand
  • Variable Data Direct Mailers
  • Billboard Placement & Design
  • Newspaper Inserts
  • Newspaper Ads
  • Door Hangers
  • Custom Sized Yard Signs
  • Fund Raising Collateral

Ron Jacobson selected Range to help increase his awareness and to communicate his strengths to targeted voters.

Longtime resident, well known business man and commercial banker was running against another well known and respected community member in the race for Mayor of Post Falls, Idaho. Range quickly positioned Ron’s messaging and brand to reflect the local populations overwhelming support of their schools and city opting to use the city and high school’s color pallet of orange and black. To further separate and draw attention to Ron’s name and marketing collateral unique shapes and sizes were used to cut through the normal marketing clutter voters are used to seeing. 

Local & memorable

All marketing elements created for Ron utilized the orange and black theme as well as an extreme horizontal shape to both be seen as local and create mind share through the unique sizes and shapes.

What We Delivered


digital impressions


in-home print impressions


Total Estimated Impressions