The Northern Lakes Fire District determined it was time to consider a bond for building a third firehouse closer to the population of homes it protects and to increase the number of emergency response professionals to continue delivering a safe level of service for the fast growing area. A levy initiative was created in order to get the people’s vote. After receiving a highly positive response with the majority of voters in support, the levy was defeated due to the state law requiring a super-majority vote of more than 2/3 of the votes needed.
As Kootenai County's population continues to grow to the north, the Northern Lakes Fire Fighters were finding the time to get to those new homes was taking longer than they felt were safe.
Deliverables
- Direct Mail
- Social Media Ads
- Ad Network Voter Targeting
- Newsprint Ads
- Yard Signs
Year
2021
Impactful Video
Range was hired to produce and place media for a 30 second television spot for the Republican 2022 primary campaign. The television spot was created from scripting to produced and airing live on major stations, digital networks and OTT within one week of time.
What We Delivered
39,985
Targeted Postcards Mailed
292,308
animated ads to voter households
338,250
Radio Impressions Served