As Kootenai County's population continues to grow to the north, the Northern Lakes Fire Fighters were finding the time to get to those new homes was taking longer than they felt were safe.

The Northern Lakes Fire District determined it was time to consider a bond for building a third firehouse closer to the population of homes it protects and to increase the number of emergency response professionals to continue delivering a safe level of service for the fast growing area. A levy initiative was created in order to get the people’s vote. After receiving a highly positive response with the majority of voters in support, the levy was defeated due to the state law requiring a super-majority vote of more than 2/3 of the votes needed.

  • Direct Mail
  • Social Media Ads
  • Ad Network Voter Targeting
  • Newsprint Ads
  • Yard Signs


What We Delivered


Targeted Postcards Mailed


animated ads to voter households


Radio Impressions Served