As Kootenai County's population continued to grow to the north, south, east & west, the fire fighters were finding the time to get to those new homes was taking longer than they felt was safe.

The Kootenai County Fire Department decided it was time to bring a bond vote to the people it serves after 20 years of growth including a population rise of over 118%, with no new fire stations. A bond initiative campaign was created in order to get the people’s vote. Targeted messaging was created and delivered precisely to a very tight audience of voters.

  • Campaign Strategy
  • Database Micro-Targeting
  • Billboards
  • Direct Mail
  • Social Media Ad Campaign
  • Newsprint Ads
  • Yard Signs
  • Posters & Flyers
  • Door Hangers
  • Website


Listen to the 60 second radio spot