As The City of Coeur d’Alene's population continues to grow to the north, the fire fighters were finding the time to get to those new homes was taking longer than they felt were safe.

The foundation decided it was time to consider a bond for building a firehouse closer to the population of homes it protects. A bond initiative was created in order to get the people’s vote. After receiving a highly positive response, the project was put into action and a new fire station was built.

Deliverables
  • Billboards
  • Direct Mail
  • Social Media
  • Newsprint Ads
  • Yard Signs
Year

2015